Ambassadors

Ski Trainer Cadrona, New Zealand

Bob Irwin began teaching skiing in Australia in 1979 and has skied his way through many countries around the world, including Switzerland, Austria, and Japan. These days, he calls Wānaka home, where he continues to pass on what he’s learned from a lifetime on snow.

Triathlete Masterton, New Zealand

Masterton triathlete Destry Gourlay is taking on the Ironman World Championship in Kona, and he’s doing it with Norsewear Active Socks. With a lifetime of triathlons and over 17 New Zealand Ironmans completed, Destry knows what it takes to train through tough conditions.

Music Group Wellington, New Zealand @fatfreddysdropnz

Fat Freddy’s Drop is an eight-piece juggernaut that’s navigated its way from the incubator of dub and reggae through a colour-saturated field of soul psychedelia, before swerving onto a desolate Detroit superhighway at night. Hailing from Wellington, Aotearoa, Freddys are regarded as one of the world’s finest live acts, a euphoric mixture of jazz virtuosity and diaphragm-wrecking digital sonics.

Circumnavigator and Sailor Worldwide

From accountant to now taking on the World Clipper Challenge, Geoffrey is no stranger to extreme conditions. Being a local from the Hawkes Bay means he's known Norsewear a long time - and now it's keeping him warm on the adventure of a lifetime.

Firefighter Northland

Helen grew up in the small village of Norsewood, nestled in the foothills of the Ruahine Ranges. Back then, Norsewear wasn’t just a brand — it was part of everyday life. Now having moved to Whangarei, she spends her time between working as a trainer for Fire and Emergency NZ, ultra running, and supporting other athletes in their long distance exerts outdoors.

Wool Advocate/Hiker NZ

A keen advocate for wool and rural communities, Matt has been a loyal wearer of Norsewear for decades.

Golf Superintendent and Runner Mexico

From a greenskeeper with Norsewear as part of the uniform, to ultra marathon runner in some of the toughest conditions on the planet - Russell's knows the meaning of tough comfort.